The name of our brand is Think.Shift.Design. or TSD in Short.

• How to Utilize Collateral and Templates
  • Learn more about how to utilize, customize, and edit the IEEE print & digital collateral templates
  • Visit the How to Utilize Collateral and Templates section
• Corporate Presentation Templates
  • Create new presentations and refresh existing ones by using the branded IEEE PowerPoint template.
  • Visit the Corporate PowerPoint Presentation Templates section
• Print and Digital Collaterals
  • This section provides templates and sample documents featuring correct use of the Brand, which can be customized for a variety of uses.
  • Visit the Print and Digital Collateral section
• Website Templates
  • Web Microsites Template System contains starter information architecture documents (sitemaps) as well as a collection of premade pages and templates for each common site types.
  • Visit the Website Templates section

• Introduction to usability and accessibility: An overview of usability, user-centric design, and accessibility as well as related resources.
• Personas: The various personas represent the different key user types. They are differentiated primarily by each persona's key goals and desires for using .org and/or any digital sites within the Ecosystem
• Corporate style quick reference guide: This document offers an overview of styles as an easy reference for your content writing efforts.
• Master Brand and logos: Downloadable image files for the Master Brand logo
• Brand videos: Marketing videos for promoting the Brand

• Marketing Toolkit/ Deck
  • This toolkit/Deck contains copy, flyers, presentation templates, pull-up banner files, QR codes, social media collateral, and promotional ads. This toolkit is hosted and shared on Google Drive.
  • View the Marketing Toolkit/ Deck
• SCII Toolkit
  • This toolkit contains promotional copy, a benefits sheet, a social media collateral package, testimonials, promotional videos, promotional sign in button, logos and branding guidelines, print and web ads, an image library, flyers, email templates, and a quick start guide.
  • Contents of this toolkit can be used for any of the following:
    • for print and electronic media
    • Sample copy for newsletters, publications, email campaigns, websites, social media
    • Presentations
    • Video
    • Product demonstrations
    • Quotes from members and volunteers
  • View the SCII Toolkit
• Outreach: Campaigns and Events Toolkit
  • This toolkit contains logos, social media collateral, email templates, posters, flyers, and printable templates for promotional items like tshirts and laptop skins.
  • View the Day Toolkit
• IEEE Publicity Toolkit
  • This toolkit contains information about communicating with the press and newsrooms.
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• View the IEEE Publicity ToolkitIntroduction to digital analytics: Digital analytics help track visitor site activity and provide data for improving digital usability.
• Training resources for digital publishers: The HCD Workgroup provides various training sessions for content providers.
• User experience (UX) lab: Tools to site managers and contributors to test their sites and apps on various desktop and mobile/tablet devices.
• Help desk portal : This application can be used by employees to log a problem or request with the IT Workgroup Help Desk.

These materials are designed to help you develop a communications strategy, identify target audiences, and ensure that news releases contain consistent, aligned messaging.

• Public Relations Basics/FAQs
• News Release Process Document Staff
• Press Release Request Form
• News Release Template
• How to Optimize the Media
• Media Training 101: How to Interact with the Press
• Leveraging Social Media
• Social Media Best Practices
• Media Kit

Learn about TSD's history and mission and some quick facts about the organization.

• Mission Statement
• TSD at a Glance
• Corporate Brochure
• Fact Sheet
• History of TSD

In the newsroom you will find the latest news and links to our social media channels.

• Newsroom

• Reputation and Credibility
  • Our Digital presence is the organization’s primary public interface, accessible to virtually anyone at any time. Many audiences form their first, and often only, impression of TSD through online experiences. Consequently our presence has significant impact on the reputation of the organization.
• Web Presence (Quality, Alignment & User Experience)
  • Guidelines help bring our digital presence into better alignment while ensuring quality content and user-centered design (UCD). UCD focuses on users throughout the planning, design, and development stages of a project – allowing digital publishers to foresee how users are likely to respond to a given interface through usability research and evaluation.
• Member, Customer and Visitor Engagement
  • Well-aligned, high-quality web content will not only improve users’ experiences and perceptions of us, it will also increase their interest in our activities, groups, products, and services.
• Clarity for Managers
  • This document serves to clarify expectations of managers, related to web projects and processes, and to consolidate and source several pre-existing requirements within a single location.
• Efficiency
  • Valuable human and financial resources can be conserved by leveraging the infrastructure and reusable resources outlined in this document, as well as by preventing rework as a result of misunderstood requirements.
• Support Goals and Aspirations
  • The digital publisher guidelines also aim to support the long term aspirations as well as the following goals.
    • Delivering a best-in-class user experience by aggressively leveraging technologies
    • Creating new opportunities for member and customer engagement

Web requirements and guidelines are continually being reevaluated and updated as appropriate with consideration of the following:

• Input from trusted industry experts/consultants
• Web analytics and user research findings
• Organisational or industry trends and best practices
• Resources available to employees and publishers
• Related guidelines or policies
• Feedback from the digital publisher and user community

• Style Guide: The Style Guide offers an overview of digital-related requirements and style guidelines for Teams, volunteers, and partners (vendors, consultants, or contract workers) involved in the development or enhancement of digital sites.
• Mobile/app and responsive design guidelines: These guidelines have been created to assist users with consistent branding and style elements across different devices and screen sizes.
• Social media guidelines: These guidelines cover use and administration of official social media content and registering a new social media site.
• Site management guidelines: Guidelines related to web content quality, domain naming, SEO, and forms and redirect management are listed in this section.
• Website and social media site registration form: Use this form to register your website or social media site with TSD.

• Social Media Policy
  • We recognise the impact and potential of social media in areas such as communication, collaboration, data sharing, discovery, content development and publishing. We encourage organizational units and groups of members, volunteers and employees to engage on social media when appropriate and to use them to further our mission .
• Procedures:
  • Site and platform administrators should ensure that the following procedures are followed:
    • Maintain a registration of their social media sites
    • Use disclaimers appropriately
    • Follow best practices for the posting of information
    • Obtain guidance on or reporting possible noncompliance of the Social Media Operations and Best Practices Guide or the Social Media Policy,
    • Corporate Communications & Brand Marketing workgroups will oversee matters of communication and conformance with this Social Media Policy . Contact us if you have identified noncompliance or for questions.

• Objectives and Definitions
  • These guidelines for the use of social media for, or on behalf of, TSD . In addition to these guidelines, all other policies that are directed to some or all Community Members apply, as appropriate, to activities that take place on, or in the context of, social media.
    • For the purposes of this policy, “social media” is defined as any websites, portals or other digital-based applications that allow individuals to post and share content publicly, and which allow other individuals to view, respond to and share this content further. This includes but is not limited to: public blogging and micro-blogging; music, image, audio and video sharing; review and opinion sharing; gaming and entertainment; location-based, event-based and occupation-based networks; information and news aggregation; presentation sharing; advocacy and fundraising; creation of virtual worlds; and all-purpose wide-appeal networks geared toward general audiences.
• Site Administration
  • Social media presences that are operated on behalf of TSD and/or feature TSD logos or brands must support the mission of TSD and be administered by:
    • Current employees, with alternate employee(s) designated
    • Members and volunteers in good standing, with alternate member(s) or volunteer(s) designates
    • Vendors/consultants acting on behalf of TSD, with employee(s) or volunteer(s) designated as responsible for the account
• Disclaimers
  • Presences or websites created or operated by individuals, volunteers or employees, which are or may reasonably be perceived as associated with TSD because of the operator’s role in TSD, must carry disclaimers indicating that the opinions and content shared on that platform are those of their operators and not of TSD.
  • As an individual, you may not make a formal statement on behalf of TSD without consultation and approval from the TSD Corporate Communications and Legal teams. Any crisis communications should also be referred to the Corporate Communications Workgroup.
• Registry
  • We maintain a registry of TSD associated social media presences. Presences that are operated on behalf of TSD and/or feature our logos or brands, register their site with TSD. Failure to register a social media presence may result in the removal of that social media presence. Any use of Our logos, brands, or trademarks must be in accordance with the The Branding Guidelines.
• Measurement
  • Social media allows operators to measure what works and does not work. Doing so will help an operator appeal to their targeted audience. Metrics should be reported and reviewed by individual account administrators on a bi-weekly or monthly basis to ensure audiences are appropriately and successfully engaged.
• Social Media Conduct
  • See Social Media Conduct: Policy & Guidelines
• Data Protection
  • Social media compliance is driven through the respective social media platforms, e.g. LinkedIn, Twitter, Facebook, and Instagram. These platforms have their own privacy policies and/or notices built into them. When content is placed onto any social media platform and engagement occurs on that platform, with either likes, content sharing, comments, etc., these engagements are governed by the privacy policy and practices of the social media provider.
  • All discussions on social media must remain on the respective social media platforms in order to be considered compliant
  • Aggregated and anonymized information (such as demographic information) for press releases, etc. can be used as long as information, from analytics, does not tie back to a particular person’s personal data including, but not limited to, their IP address.
• Contests
  • If you are running a contest, you must use the Official Contest Rules template. When conducting a contest you need to have two boxes: one for the contest rules including any applicable terms and conditions and a second for the Privacy Policy.